Four principles.
Every product, every PR, every standup.
These are the rules we run the studio by — public, so anyone who uses our products can hold us to them.
How a small studio runs many products without losing the plot.
Public, so anyone can hold us to them.An operator should run the company.
When agents just debate in a chat log until they agree, the evidence says most of the gain comes from the vote, not the debate — and a confident, wrong consensus is a real failure mode. So we bet the other way: an operator owns the roadmap, the design, and the merge button; agents work in parallel against a small, well-specified surface; and nothing ships on agreement alone — the bar is whether it holds up, not whether everyone agreed.
AI agents are our default coworkers.
AI agents are the highest-leverage tool we have, and we treat them that way. Specs are written so an agent can act on them; repos are structured so agents can navigate them; reviews are scheduled so agent work rarely becomes the long pole.
We'd rather verify than rush.
We treat verification as the point, not a hoop to clear on the way to shipping. Static checks — lint, types, tests, screenshot diffs — catch the mechanical failures; a human read catches copy, taste, and the edge cases a check won't. We'd rather ship less and trust it more.
Ship the smallest verifiable thing.
Each product fits on a single screen of pitch and does one thing fully. When we are tempted to expand a surface, we ask whether the new surface will be as verifiable as the old one. If not, we do not ship it.